Bids are hereby invited for the provision of Public Relation (PR) and communication services for a period of 36 months. Scope: Public relations services: • Writing and distributing of articles and press releases of determinations to community, regional, national and electronic media companies; • Review and provide editing and proof-reading of documents including the Integrated Annual Report; • Develop a crisis management plan and strategies to help the organisation to minimize reputational damage and manage a crisis that may arise; • Craft key messages that resonate with client target audiences and are consistent across all communications; • Develop key content for print, video, digital, internal and external communication platforms when required (conceptualization, research, editing and proofreading). • Integrate Search Engine Optimisation (SEO) tactics into PR content to improve online visibility; • Organise press briefings and develop press kits that include client mandate, selected information, and identified photographs of executive members; • Continuous scanning and tracking of media environment for possible opportunities or hostile issues and report back how the organisation is perceived. Media relations, monitoring and reporting: • Build and maintain relationships with journalists and media companies; • Coordinating media interviews for the client (radio, television, print and online media); • Subscription to media list, news clip and Hootsuite; • Provide training to managers and relevant client staff annually on how to handle the media; • Submit monthly media analysis report with evidence of published articles, newspaper clippings, radio and TV recordings on News clip. Other ad hoc professional services: • Create branded videos, video clips, and other multimedia content for campaigns when required; • Provide graphic design services, social media campaigns and photographic services when required; • Provide printing services of miscellaneous items when required; • Assist with corporate and promotional items when required; • Other related PR and communications services; • A provision of the fees is included in the pricing schedule and will be disbursed as when used. Media buying and placement: • Provide media buying and placement services for publications, advertorials, radio and online campaigns; • Secure bookings space for mall activations quarterly; • Provide strategic advice to the client on media related issues. (投標 №116191519cn)